The holiday originated in Catalonia-Spain, where each customer who bought a book on St George's Day, received a rose as an additional gift.
The other sources inform, that it was a medieval kind of Valentine's day. On that day men were giving roses to their women, and since the beginnings of the XXth century women started giving them books instead.
A great coincidence is the fact, that the 23rd of April is also a date of such anniversaries as birthday of Shakespeare and Nabokov, or death of Cervantes and... Shakespeare as well.Different countries celebrate it in many different ways. The most common one is probably making discounts like the one in Polish Empik (the most famous commercial chain selling books, press and media in Poland) - buy 3 books for the price of 2. Fnac, that originated in France and spreaded around the Western Europe, offers 10% discounts in its Spanish stores too. What is more, Portuguese Fnac announced its one month long, annual holiday "Festa do livro" that includes discounts up to 40% or books of the week.
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